Constituent policy

CAIT requires influencers and endorsers to be subject to the Consumer Protection Policy

CAIT requires influencers and endorsers to be subject to the Consumer Protection Policy

New Delhi, August 2 (KNN) The Confederation of All Indian Traders (CAIT) has urged the government to include social media endorsers, influencers and bloggers in the framework to protect online consumers from fake product and service reviews.

The New Delhi-based trade body has also called for the inclusion of the rating of a product or service in the reviews policy framework.

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To protect online consumers from fake product and service reviews, the government is working on a standard operating procedure (SoP).

On May 27, the Department of Consumer Affairs (DoCA) in association with the Advertising Standards Council of India (ASCI) met virtually with e-commerce stakeholders for a virtual meeting to discuss the issue of fake reviews on advertising platforms. e-commerce.

They discussed the impact of misleading reviews on consumers and possible measures to prevent such an anomaly.

The Central Consumer Protection Authority (CCPA) has held several rounds of consultations with trade bodies and discussed the issue of fake reviews on e-commerce platforms and the Center is expected to introduce the framework soon. (KNN Office)