Constituent policy

Growing adoption of BYOD policy driving enterprise mobility

A number of factors, such as the growing deployment of Enterprise Mobility Management (EMM) solutions across many industries, growing internet and smartphone penetration in developing countries, growing adoption of bring your own device (BYOD) policy, Internet of Things (IoT) developments and growing number of product launches are expected to drive the enterprise mobility management market over the foreseeable period (2021-2030). According to P&S Intelligence, the market size stood at around $16 billion in 2020, which is expected to witness significant growth in the coming years.

The growing adoption of BYOD policy is one of the major factors helping the enterprise mobility management market. Companies adopt this policy to improve the productivity and efficiency of their employees, and employees demand flexibility in the workplace. The policy allows employees to bring their own devices to the workplace, including smartphones, laptops and tablets, and install EMM software on them for easy access to data. Among these devices, the adoption of smartphones is the highest, due to their low costs, which reinforces the BOYD culture in several sectors, which, in turn, drives the need for EMM solutions.

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Moreover, the growing number of product launches are also driving the growth of the market. Industry players are launching new products to increase their market share. This is attributed to the growing need for EMM services and solutions, and the growing adoption of work from any culture, across the globe. For example, International Business Machines (IBM) Corporation launched Watson Works in 2020, which enables companies to meet the challenge of returning to work.

The component segment of the enterprise mobility management market is classified into solutions and services. Between the two, the solutions category accounted for a larger share in 2020 in the market. This is attributed to the wide adoption of EMM solutions, such as Identity and Access Management (IAM) and Mobile Device Management (MDM), by large enterprises and small and medium enterprises (SMEs) across multiple industries, and technological developments. , including IoT and artificial intelligence (AI).

Further, based on the mode of deployment, the enterprise mobility management market is classified into cloud and on-premises. Among these, the cloud category is expected to experience significant growth in the coming years. This can be attributed to the advantageous features offered by cloud-based software, such as flexibility, lower costs, and virtual access through the Internet, and people’s growing interest in turning to AI and cloud computing. .

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Geographically, the North America enterprise mobility management market accounted for the largest share in 2020. This is attributed to the existence of several market players, such as Microsoft Corporation, IBM Corporation, and Citrix Systems Inc.; increased adoption of EMM services and solutions in healthcare, retail and other industries; and the presence of a large number of end users in the region. Moreover, according to CompTIA, the United States is the largest technology market in the world, therefore, several industry players are investing in the country. Hence, these factors are driving the growth of the regional market.

Thus, increasing adoption of BYOD policy and increasing number of product launches are expected to propel the market growth during the forecast period.

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This press release was published on openPR.