The Children’s Advertising Review Unit recently settled with TickTalk Tech, LLC its information collection practices. CARU, a self-regulatory body that enters into voluntary agreements with companies, conducts regular audits of companies’ privacy practices in the Kid’s Zone. During one such audit, he identified concerns with TickTalk Tech’s children’s smartwatch, TickTalk4.
- explain its data retention and deletion policies regarding children’s data;
- explain how parents can limit the use of their children’s data; and
- Obtain verifiable parental consent before collecting information about children.
put into practice: This regulation recalls that companies must ensure that they clearly and precisely describe their information collection practices in their confidentiality policies. This is especially true for products aimed at children. This regulation also reminds that CARU is actively studying the compliance of connected devices with its directives and COPPA. Both require, among other things, obtaining parental (informed) consent before collecting information online from children.